Simple can be remarkable

At Lede Studio, we specialise in clear and cohesive content strategies that resonate. We believe simplicity is key to creating impactful narratives that connect.

Content that connects

What We Do

At Lede Studio, we design bespoke content to cater to your needs, enhancing your articulation across platforms.

Concept

Crafting

Counsel

Latest Insights

Who We Are

Claire Huang is the founder of Lede Studio, a content strategy and writing lab. With two decades of experience in journalism across print, broadcast, and digital platforms, she brings a deep understanding of how to shape clear, credible narratives that resonate.

Claire was best known for her crisp, concise storytelling and knack for making complex economic and policy issues both accessible and engaging. Her reporting spanned a broad range - from scoops and exclusive interviews with business and government leaders to in-depth coverage of Singapore’s key policies and on-the-ground reporting of major global events, including the Hong Kong unrest and economic tensions between major powers.

Over the course of her career, Claire has received several accolades, including recognition from the Securities Investors Association (Singapore) in 2017 for investigative reporting into opaque practices in the healthcare and insurance sectors. In 2021, she was part of a team that won the Best Investigative/Enterprise Video award from Editor & Publisher magazine in the US.

Through Lede Studio, Claire partners with clients to craft thoughtful, strategic content - always with clarity, concreteness, and purpose.